POGO BRAND BOOK
— ROLE
Graphic Designer
Concept Designer
Illustration
AI Creative
— DATE
2024
POGO is a service agency for musicians, and they wanted a visual identity that captured noise, movement, and an 'aesthetic vibe'. For the logo development, I created multiple hand-drawn sketches exploring how a ‘mosh pit’ could be illustrated using only lines. The final result conveys continuous motion and the energy of the crowd in a clean, minimal form.
For the brand’s visual content, I developed several prompts to generate supporting imagery in Midjourney (v5.1) and integrated these visuals with the logo and typography.
